Bi-Group

Project Goal:‍

Create high-quality visual materials for BI Group developers to highlight the merits of their residential complexes and encourage quick purchasing decisions among potential clients.

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Work Done:

• Photographed all residential complexes of BI Group, including exterior ground and aerial shots.
• Launched and managed an Instagram account: posting, content preparation, copywriting, and managing stories.
• Created advertising materials for use on billboards and LED screens.
• Produced video reviews featuring BI people — individuals who have rented commercial spaces or purchased apartments and started living in BI Group's apartments.

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Result:‍

The high-quality visual materials significantly improved internal communication with company leaders and presented attractive aspects of the residential complexes to end consumers. This facilitated the acceleration of decision-making processes about purchases, increased sales, and improved the overall perception of the brand in the market.